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BRAND2024

Podcast Branding Pack.

A four-template social system for a podcast brand.

A cohesive set of social-media templates designed as one brand system rather than four separate posts. The brief was simple — a podcast needs to publish consistently, and consistency comes from a shared visual vocabulary that any team member can apply on a weekly cadence without losing the thread of the brand.

The system pairs a teal-and-cream palette with a condensed display face for headlines and a softer rounded display face for accents. The colour discipline keeps the templates calm and unmistakable across a busy feed; the type pairing gives the brand a confident voice with room for warmth. A recurring vocabulary of textures — halftone dots, swirl backgrounds, distorted checker patterns, grunge fills, and small barcode and coordinate motifs — gets recombined across the four templates so every post reads as part of the same family without repeating the same composition.

Four templates cover the core posting cadence a working podcast actually needs: an episode announcement built around the host portrait, a "guess the guest" teaser to drum up engagement before the reveal, a live-broadcast announcement for streamed episodes, and a topic-poll prompt to source future questions from listeners. Each template is engineered to carry the same accent system without being interchangeable, so a feed reads as rhythmic rather than repetitive.

Every template ships as a fully editable layered file with named placeholders for episode number, date, host photo, and accent text. The intent was operational: once delivered, the client can publish the next twelve months of posts without coming back for revisions or paying for someone to touch the source files. The brief was for a year of autonomy after handoff, not a single brilliant post.

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